IELI NODA
IELI NODA
Packaging Design / Product Concept / Visual Identity
Packaging Design / Product Concept / Visual Identity
2025
2025
IELI NODA — Graphite Collection is a packaging and product concept for collectible wax crayons created for professional artists. The project explored how a familiar drawing medium could be elevated through material choices, structural thinking, and a more sophisticated visual language.
IELI NODA — Graphite Collection is a packaging and product concept for collectible wax crayons created for professional artists. The project explored how a familiar drawing medium could be elevated through material choices, structural thinking, and a more sophisticated visual language.
Packaging Design / Product Concept / Visual Identity
Packaging Design / Product Concept / Visual Identity
The core idea was to move the crayon away from its usual casual or educational associations and reposition it as a premium creative instrument. To do that, the design combined an elegant packaging system with a distinctive paper-based mechanism inspired by lipstick construction. As the crayon is used, the pigment can be pushed upward, creating a more controlled, tactile, and refined experience in both handling and storage.
The core idea was to move the crayon away from its usual casual or educational associations and reposition it as a premium creative instrument. To do that, the design combined an elegant packaging system with a distinctive paper-based mechanism inspired by lipstick construction. As the crayon is used, the pigment can be pushed upward, creating a more controlled, tactile, and refined experience in both handling and storage.
Packaging Design / Product Concept / Visual Identity
Packaging Design / Product Concept / Visual Identity
The box functions not just as packaging, but as part of the product ritual. It presents the crayons as a curated collection, reinforcing their collectible character while supporting neat storage and display. Together, the object design and packaging system create a stronger bridge between utility and desirability: a professional tool that also feels worthy of collection.
The box functions not just as packaging, but as part of the product ritual. It presents the crayons as a curated collection, reinforcing their collectible character while supporting neat storage and display. Together, the object design and packaging system create a stronger bridge between utility and desirability: a professional tool that also feels worthy of collection.